White-label CRM

White-label CRM with your brand

Start with a free branded CRM: 5 connections, businesses and unlimited users, with your logo and domain. Grow with the Start, Pro and Premium plans and define how much to charge your customers.

No coding requiredNo server to take care ofUnlimited companies and users
White-label CRM inbox. Click to watch the video.
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3 minutes: how the resale model works

2,000+Companies on the platform
7,000+users serving their customers every day
40 million+Messages sent in 2026
56Ready-to-use integrations
Who it is for

Three paths, same product

The platform stays the same. You choose the size of the business you build with it.

Marketing Agency

Additional monthly income from clients you already serve

You already offer advertising, social networks and websites: services that depend on an approved budget each month. The CRM integrates into your customer's day-to-day life and remains: it generates recurring revenue and one more reason to continue with your agency.

Additional income

Build a second income stream

No inventory, no staff to manage and no technical on-call shifts. We handle infrastructure, updates and support. You build your customer base and customer relationships.

Start your own business

Start before you quit your job

You can start off your work schedule, get your first customers and then decide when to take the next step. The product already exists and is tested: you won't have to spend two years developing it.

What you deliver

A complete product, beyond organizing WhatsApp

Eleven areas that already exist are tested and presented with your brand. Each card shows real screens from that part of the platform.

Omnichannel support under your brandCustomer Service

Omnichannel support under your brand

One place for all your customers’ conversations, with departments, queues, assigned agents and full conversation history under your logo and domain.

View the screens →
CRM and sales funnel to resellCRM

CRM and sales funnel to resell

A conversation without commercial tracking is lost. The visual funnel, contact base and proposals help your client turn attention into a revenue forecast.

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AI agents in your productArtificial intelligence

AI agents in your product

A feature that helps close sales. The AI agent responds with the tone of each company, qualifies the potential customer and transfers the conversation to a person when it suits.

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Chatbots and automations without codeAutomation

Chatbots and automations without code

Build workflows by dragging blocks. Your customer needs no developer, and you need no technical team to offer automations.

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Campaigns and messaging across five channelsCampaigns

Campaigns and messaging across five channels

Five campaign channels on a single platform, with the same contact base and the same report. A recurring revenue service that your customer uses every month.

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Scheduling and bookings to reduce no-showsScheduling

Scheduling and bookings to reduce no-shows

Clinics, salons, offices and professionals need an agenda before they search for a CRM. It's a simple way to expand your customer portfolio.

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Collections and payments within the conversationFinancial

Collections and payments within the conversation

Collection management usually stops your client's operation. Generating a Pix in the conversation and sending reminders automatically helps resolve it. It's a module that you can charge separately.

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Ads and social media on the same panelMarketing

Ads and social media on the same panel

If your agency already manages advertising and social networks, here you can offer that service within your own product and charge for both.

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Forms, links and NPS that generate leadsLead capture

Forms, links and NPS that generate leads

The public pages of the platform use your client's domain and send the contacts directly to the funnel, without additional integrations or improvised solutions.

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Documents and electronic signatureDocuments

Documents and electronic signature

Contracts that are generated from a template with complete data and signed from the mobile phone. Without printing, scanning or hiring another tool.

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Reports and BI to demonstrate resultsData

Reports and BI to demonstrate results

Reports help your client renew. He needs to see the results you delivered, with concrete data.

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How it works

Your CRM business without starting from scratch

The platform is ready. You bring your brand, your offer and your customer relationships.

01

Customize

Your logo, colors, typography and the domain your customers will access. The experience makes no reference to FunnelOps.

02

Create your offer

Create your own plans, choose the features in each one and set your prices. You control the margins and customer contracts.

03

Sell and grow

Register companies and users without limit. As your portfolio grows, you only have to expand the connection package.

When the numbers don’t add up

Build from scratch or resell a ready-made solution

Anyone who tries to develop their own CRM discovers that software is only a part of the cost.

Developing on your own

  • Months of development before the first paying customer
  • A technical team on the payroll every month, with or without sales
  • Server, backup and monitoring on your own
  • Each new integration is a project from scratch
  • Approval of Meta, Google and payment platforms
  • Technical support calls reaching your phone 24 hours a day

Selling with your brand

  • Go live the same day with your own brand
  • Predictable fixed cost without technical payroll
  • Server, backups and updates included
  • Catalog of integrations already ready and growing
  • Official channels already approved
  • Technical support and video tutorials with us
Who's behind

Technology from a company you can get to know

The platform was born within a Brazilian startup evaluated and supported by the world's largest technology ecosystems, and is the same product that already works in thousands of operations.

$269,230.77in company valuation
US$96,153.85Investment received from Google
Level 4Microsoft for Startups, the highest level
OfficialMeta Tech Provider

Google for Startups

More than US$ 96,153.85 in investment received through the program, with validation of the technology and business model by industry specialists.

Microsoft for Startups

Level 4 of Founders Hub, the highest level of recognition, with access to Microsoft infrastructure and engineering.

Meta Tech Provider

Provider approved by Meta is the one that guarantees official access to WhatsApp, Instagram and Facebook for its customers.

White-label plans

Start for free, grow at your own pace.

US$0.00 to start with, with 5 connections. Plans paid from US$49.00/month per white-label, with unlimited companies and users.

Free

$0.00/month

5 connections included

Start reselling with your brand.

  • CRM and sales funnel
  • Attention and proposals
  • Chatbots and AI agents
  • Unlimited companies and users
Start for free →

Start

US$49.00/month

10 connections included

Everything in the Free plan, plus:

  • Instagram, Facebook and other social channels
  • Prospecting CNPJ and Google Maps
  • Email marketing and BI dashboards
  • Connections by WhatsApp and MCP
Explore Start →

Pro

US$129.00/month

30 connections included

Everything from the Start plan, plus:

  • Electronic documents and signatures
  • Projects, commissions, shop and PDV
  • Social Media and Advertising Management
  • Landing pages with AI and Creative Studio
Explore Pro →

Premium

US$219.00/month

50 connections included

All of the Pro plan, plus:

  • Finance and cash flow
  • Voice agent with AI
  • Interactive forms
  • iOS and Android apps with your brand
Explore Premium →

Connections and features vary by plan. Messaging, AI, voice and external services may have separate charges. Check all prices, limits and conditions →

Integrations

Connect with what the customer already uses

56 ready-to-use integrations: payment gateways, ERP systems, online stores, course platforms, calendars, real estate and vehicle portals, plus an open API.

See the complete catalogue →

Questions

Common questions before getting started

Is FunnelOps an alternative to HelenaCRM? +
Yes. FunnelOps offers white-label CRM, WhatsApp, automation and AI for resale with its own brand, with free entry. Compare prices, connections and features in Comparison with HelenaCRM and on Table of plans.
Do I need to know how to program? +
No. Nothing on the platform requires code, neither to customize the brand, nor to mount chatbots, automation or reports. What you need to know is to sell and serve your customer.
How much is it? +
FunnelOps has Free Plan of US$0.00/month with 5 connections, Start of US$49.00/month with 10, Pro of US$129.00/month with 30 and Premium of US$219.00/month with 50 connections. Values are per white-label. Resources and consumption costs vary by plan and service.
Do I need CNPJ? +
The registration form requests CPF or CNPJ and the data of the person responsible. Please check the terms and conditions of the contract and talk to the team if you have any doubts about the framework of your operation.
Can I do this alongside my current job? +
Yes. Many partners start alongside their current job, win their first customers and then decide when to make the transition. We handle hosting, updates and technical support, so you can focus on sales and customer relationships.
Why is there a connection limit? +
Each connection uses computing power, memory, database capacity and bandwidth to keep the channel online 24 hours a day. Connection limits help keep the service reliable for all partners. Companies and users remain unlimited.
What counts as a connection? +
Each channel connected to the platform: a number of WhatsApp, an Instagram account, a Facebook page, a Telegram bot and so on. Companies and users continue to have no limits.
Will my clients know it's FunnelOps? +
No. The environment comes out with its logo, its colors and its domain, from the start of the session to the panel. The experience is presented as a product of your company.
Who provides support to the final customer? +
Attend your customer and we serve you. Video tutorials and materials are available with your brand to reduce the volume that reaches your team.
Can I choose what each customer sees? +
Yes. You create your business plans and define which modules, integrations and limits each release. The small customer takes the basics; the larger customer pays more and takes the rest.
Talk to the team

Let’s build your CRM business

Tell us how you work today. We show you the platform applied to your market and explain how to create your offer.

  • A demo tailored to your needsNot a generic video
  • A proposal tailored to your business for the business you want to build
  • Help with your sales offer what to charge and how to position your offer
  • No commitment No fee to talk to our team

Have you decided and prefer to start alone? Create your white-label CRM in 2 minutes →

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