White-label CRM priced per operation

White-label CRM pricing: Free, Start, Pro and Premium

Start for free. Grow with your brand and choose the plan that accompanies your wallet.

Free: US$0.00/month · Home: US$49.00/month · Pro: US$129.00/month · Premium: US$219.00/month.

Monthly values per white-label, with unlimited companies and users. Connections, modules and consumptions follow the conditions of each plan.

Conditions for new registrations · Updated on September 25, 2026

Free

$0.00/month

5 connections included

Start reselling with your brand.

  • CRM and sales funnel
  • Attention and proposals
  • Chatbots and AI agents
  • Unlimited companies and users
Start for free →

Start

US$49.00/month

10 connections included

Everything in the Free plan, plus:

  • Instagram, Facebook and other social channels
  • Prospecting CNPJ and Google Maps
  • Email marketing and BI dashboards
  • Connections by WhatsApp and MCP
Explore Start →

Pro

US$129.00/month

30 connections included

Everything from the Start plan, plus:

  • Electronic documents and signatures
  • Projects, commissions, shop and PDV
  • Social Media and Advertising Management
  • Landing pages with AI and Creative Studio
Explore Pro →

Premium

US$219.00/month

50 connections included

All of the Pro plan, plus:

  • Finance and cash flow
  • Voice agent with AI
  • Interactive forms
  • iOS and Android apps with your brand
Explore Premium →

The free service does not have a trial period and does not require a card. There are 5 connections to start, shared in your operation; there are not 5 per company.

The previous fees are from the platform. Messaging rates, AI, voice and external services depend on suppliers and usage. The inherited plans and conditions negotiated previously may have different rules.

Compare what comes into each plan

The top plans include the features of the above. This table summarizes the main groups to help you choose your offer.

FeatureFreeStartProPremium
Connections included5103050
Companies and usersUnlimitedUnlimitedUnlimitedUnlimited
CRM, funnel, proposals, chatbots and AI agentsIncludingIncludingIncludingIncluding
Own brand and domainIncludingIncludingIncludingIncluding
Instagram, Facebook and additional social channels—IncludingIncludingIncluding
CNPJ and Google Maps, BI and email marketing prospecting—IncludingIncludingIncluding
Calls from the official WhatsApp API (compatible connection)IncludingIncludingIncludingIncluding
Connections by WhatsApp on the Input Tray and MCP—IncludingIncludingIncluding
Electronic contracts and signatures, projects and commissions——IncludingIncluding
Ads, social media, landing pages with AI and Studio——IncludingIncluding
Shop, Website and PDV——IncludingIncluding
Financial, voice agent and interactive forms———Including
iOS and Android apps with their brand in stores———Including

The group is not included in this plan. Please check the compatibility of channels, integration settings and consumption before hiring. The use of AI depends on the applicable accounts and conditions.

How to calculate the cost of your operation

Start with the number of connections and resources your customers need. Then add the external services used in delivery. 10 additional connections cost US$ 14.90/month.

Example: Start with a pack of 10 additional connections US$ 63.90/month and 20 connectionsThis is a platform account, not a margin or billing promise.

You set the prices you charge your customers. To plan the resale, also consider the implementation, training, support and other costs of your company.

Compare prices and alternative limits to HelenaCRM →

Questions about prices and white-label

Is the free plan a test? +
No. The Free Plan costs US$0.00/month, does not require a card and has no trial period. It includes 5 connections and the resources described for the free. External services and consumption of AI have their own conditions.
Is the price per customer or per user? +
The values presented are per operation white-label. Companies and users are unlimited. Connections and functionalities vary by plan; unlimited does not mean unlimited consumption of external services.
How much does it cost to expand the connections? +
The package of 10 additional connections costs US$ 14.90/month, in addition to the monthly plan. Confirms the size and type of channel required in the hiring.
What can it cost apart? +
WhatsApp's official API rates, the consumption of AI and voice providers, third-party services and contracted complements can be charged separately. Check the conditions before scaling up your operation.
Are apps with my brand free of charge? +
No. Mobile access to the platform and the publication of own apps are different deliveries. iOS and Android apps with the partner's brand are part of the Premium, according to the conditions of publication and review of the stores.
Is FunnelOps an alternative to HelenaCRM? +
Yes, for those looking for white-label CRM with attention, WhatsApp, automation and AI to resell with own brand. FunnelOps offers free entry and plans at public prices. Compare the features and the proposal of the same scenario to evaluate the total cost.
Can I resell using the Free Plan? +
Yes. You set the price of your offer to customers and can start at the free, respecting the 5 connections and available resources. Implementation and relationship with your customers remain part of your operation.