Create campaigns on WhatsApp with approved templates, segmented audience, customization and tracking, and turn each response into a ready-to-sell conversation.
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Illustrative display of the FunnelOps module
CRM baseCalculation sheetsProgrammingVariablesReportsCustomer Service
From strategy to conversation
A complete campaign, without disconnecting marketing and sales
FunnelOps organizes public, content, sending and attention in the same operating stream.
01
Connect to Official API
Use your WhatsApp Cloud API connection and load the templates available to the account.
02
Choose Template
Select an approved template and configure the header, media, variables and buttons.
03
Define the audience
Segment CRM contacts or import a sheet with the mapping of each column.
04
Programming and monitoring
Schedule the start, follow the process and bring the answers directly to your attention.
Operation resources
More control before, during and after shipping
Features inspired by the Wiizo/FunnelOps ecosystem production campaign module.
CRM
Segmentation by base
Select all contacts, labels, products linked to the funnel or a manual list from the calendar.
XLS
Imports by spreadsheet
Send CSV, XLSX or XLS and associate phone, name and variables to the file columns.
VAR
Dynamic customization
Map contact fields or use free values to fill each variable in the template.
TPL
Rich templates
Works with image, video or document header, plus footer and configurable buttons.
IN
Inbox-connected response
Defines whether the conversation will remain open, open or closed and directs the opportunity to the responsible person.
BI
Management and reporting
Pause, resume or cancel campaigns, filter results and export information to CSV or XLSX.
A Response to Opportunity
Shipments do not end when the message is delivered
The big difference is what happens next. In FunnelOps, the answer can open a conversation, get to the right assistant and keep the campaign history available to the team.
Status of conversation after shipmentOpen, waiting for attention or closed.
The person responsible for the operationI'll send it back to the assistant who'll give it continuity.
Automatic post campaign labelOrganization of contact for new actions and analysis.
Context retained in the CRMMarketing, attention and sales working on the same history.
Campaign reportSpecial condition · July
Export XLSX
SecondTueWedThuFri
Sent and deliveredIdentified failures
Approved staffingoffer_July · es_BRAssets
Segmented publicActive customers12,480
Failure treatmentAvailable in the report228
Scale with governance
Official API does not mean sending without strategy
A healthy operation combines technology, consent basis, suitable templates and quality monitoring. FunnelOps offers the structure; its company maintains responsibility for the public, content and frequency.
Does the official API campaign need to use an approved template?+
Yes. To launch campaigns through the official WhatsApp API, the company uses previously approved templates in the Meta account. FunnelOps loads the available templates in the selected connection.
Can I import recipients by spreadsheet?+
Yes. The module supports CSV, XLSX and XLS. You choose the phone column, you can assign the name and associate the variables in the template with the other columns.
What happens when the contact responds?+
The response enters Inbox with the background and context of the campaign. The operation can define the state of the conversation and a responsible one to give continuity to the attention.
Can the results be traced and exported?+
Yes. FunnelOps shows the state of campaigns, quantities sent and failures, allows filters and offers exports for operational analysis.
Is there an unlimited volume of messages?+
The available volume depends on the contracted plan and also on Meta's rules, limits, account quality and business conditions. Our team helps evaluate the appropriate scenario for your operation.
For agencies and consultants
Delivery of campaigns through the official API with your brand
On the FunnelOps Partner plan, your agency resells shipments, CRM and AI on a platform with its logo, domain and price.