Official API Campaigns

Bulk messaging with the official WhatsApp API

Create campaigns on WhatsApp with approved templates, segmented audience, customization and tracking, and turn each response into a ready-to-sell conversation.

  • WhatsApp official API
  • Approved templates
  • Campaign connected to Inbox
Campaign Special condition · July
In progress
Template: oferta_julio Audience: Active customers
Addressees12,480
Sent8,940
Delivery8,712
Failures228
Progress of shipment72%
Preview of template

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Illustrative display of the FunnelOps module
CRM baseCalculation sheetsProgrammingVariablesReportsCustomer Service
From strategy to conversation

A complete campaign, without disconnecting marketing and sales

FunnelOps organizes public, content, sending and attention in the same operating stream.

01

Connect to Official API

Use your WhatsApp Cloud API connection and load the templates available to the account.

02

Choose Template

Select an approved template and configure the header, media, variables and buttons.

03

Define the audience

Segment CRM contacts or import a sheet with the mapping of each column.

04

Programming and monitoring

Schedule the start, follow the process and bring the answers directly to your attention.

Operation resources

More control before, during and after shipping

Features inspired by the Wiizo/FunnelOps ecosystem production campaign module.

CRM

Segmentation by base

Select all contacts, labels, products linked to the funnel or a manual list from the calendar.

XLS

Imports by spreadsheet

Send CSV, XLSX or XLS and associate phone, name and variables to the file columns.

VAR

Dynamic customization

Map contact fields or use free values to fill each variable in the template.

TPL

Rich templates

Works with image, video or document header, plus footer and configurable buttons.

IN

Inbox-connected response

Defines whether the conversation will remain open, open or closed and directs the opportunity to the responsible person.

BI

Management and reporting

Pause, resume or cancel campaigns, filter results and export information to CSV or XLSX.

A Response to Opportunity

Shipments do not end when the message is delivered

The big difference is what happens next. In FunnelOps, the answer can open a conversation, get to the right assistant and keep the campaign history available to the team.

  • Status of conversation after shipmentOpen, waiting for attention or closed.
  • The person responsible for the operationI'll send it back to the assistant who'll give it continuity.
  • Automatic post campaign labelOrganization of contact for new actions and analysis.
  • Context retained in the CRMMarketing, attention and sales working on the same history.
Campaign reportSpecial condition · July
Export XLSX
Sent and deliveredIdentified failures
Approved staffingoffer_July · es_BRAssets
Segmented publicActive customers12,480
Failure treatmentAvailable in the report228
Scale with governance

Official API does not mean sending without strategy

A healthy operation combines technology, consent basis, suitable templates and quality monitoring. FunnelOps offers the structure; its company maintains responsibility for the public, content and frequency.

See good practices to protect the operation →
Frequently Asked Questions

What you need to know before you start

Does the official API campaign need to use an approved template?+
Yes. To launch campaigns through the official WhatsApp API, the company uses previously approved templates in the Meta account. FunnelOps loads the available templates in the selected connection.
Can I import recipients by spreadsheet?+
Yes. The module supports CSV, XLSX and XLS. You choose the phone column, you can assign the name and associate the variables in the template with the other columns.
What happens when the contact responds?+
The response enters Inbox with the background and context of the campaign. The operation can define the state of the conversation and a responsible one to give continuity to the attention.
Can the results be traced and exported?+
Yes. FunnelOps shows the state of campaigns, quantities sent and failures, allows filters and offers exports for operational analysis.
Is there an unlimited volume of messages?+
The available volume depends on the contracted plan and also on Meta's rules, limits, account quality and business conditions. Our team helps evaluate the appropriate scenario for your operation.
For agencies and consultants

Delivery of campaigns through the official API with your brand

On the FunnelOps Partner plan, your agency resells shipments, CRM and AI on a platform with its logo, domain and price.