With more than 165 million users, Brazil is the second largest market of WhatsApp in the world. But more than a messaging application, it has become the main sales tool for companies of all sizes.
Impressive numbers
- 99% of Brazilian smartphones have WhatsApp installed
- 80% of users have already used the app to communicate with companies
- 76% of Spaniards prefer to buy by WhatsApp than by phone
- Companies selling by WhatsApp convert up to 40% more
Why it works so well
1. Where the customer is already
You don't need the customer to download a new app, create an account or learn something. You already use WhatsApp every day. It's natural, comfortable and convenient.
2. Conversations, Non-Forms
In WhatsApp, the customer asks and you answer. It is a real conversation, not a cold form. This increases confidence and facilitates the purchase decision.
3. Rapidity that Converts
Messages are read in seconds. Compared to email (which may take days to open) or phone (which the customer may not answer), WhatsApp is instant.
4. Multimedia selling
Send pictures of the product, demo videos, PDF catalogs, explanatory audios. WhatsApp supports all formats that help convince the customer.
How to maximize results
Using WhatsApp for sales is easy. Using it professionally and scalablely requires the right tools:
- Multiple attendees: Each team with the same number
- Automation: Instant responses out of time
- CRM: History and context of each client
- Metrics: Data for continuous improvement
That's exactly why FunnelOps exists: to convert WhatsApp from an informal tool into a professional sales machine.
Published by the team FunnelOps · 12 Dec 2024