Few marketing tools have the reach of a WhatsApp campaign: messages open in minutes, in the palm of the customer's hand. That's why the channel doesn't forgive abuse. The difference between campaign and spam is in the method.
Segment before writing
The question is not what am I going to send to you, but to whom?. Use the tags and steps of your CRM funnel to create clippings: inactive customers 90 days ago, leads that asked for budget and did not close, buyers of a specific product. The smaller and more specific the group, the greater the conversion.
Customize with variables
Hello, {{nome}}I saw you were interested. {{produto}}...” convierte mucho más que un texto genérico. Las variables dinámicas hacen que cada mensaje parezca porque es individual.
Respect the timing and schedule
- Send on business hours, respecting the base hub;
- Spacing serial platform shipments apply automatic patching to protect your number;
- Maximum of 2 to 4 campaigns per month for the same person.
- Always offer a clear way out (to get no offers).
Measured beyond delivery
Good campaign report shows the full funnel: sent delivered replies converted to sale. If you only look at . . delivery, you are measuring cost, not result.
What I never do
- Buying contact lists besides illegal (LGPD), destroys the reputation of the number;
- Send the same campaign to the entire base without segmenting;
- Ignore who asked to leave;
- Sending without following the campaign answers generates conversation, and conversation is sale.
Published by the team FunnelOps · 15 Jun 2026